about nvr

The National Veterans Rodeo (NVR) was created to honor the resilience, strength, and service of our nation’s veterans in a way that is as bold and dynamic as they are. In partnership with the nonprofit partners, we proudly launched the nation’s first-ever Veterans Rodeo, a groundbreaking celebration that unites tradition, community, and purpose. 

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The inaugural event, held on August 10, 2025, in Chicago, marked a historic milestone. More than just an electrifying cultural experience, the Veterans Rodeo was designed as a powerful outreach initiative, helping veterans enroll in VA benefits, access critical resources, and connect with the support networks they deserve.

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At NVR, we believe that honoring veterans goes beyond applause in the arena. Our mission is to create a platform where service and sacrifice are recognized, stories are shared, and communities are strengthened. By blending the thrill of traditional rodeo with opportunities for engagement and recognition, we are building an annual tradition that empowers veterans and inspires the nation.

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The Veterans Rodeo is more than an event; it’s a movement. It’s about bringing together veterans, families, and supporters from every walk of life for an unforgettable day of entertainment, connection, and gratitude.